Comigo is a class project where I used application and experience design to solve the issue of the relationship between migrant workers and farmers. Migrant workers and farmers have a difficult time contacting one another and communicating throughout the year. Comigo is an application that acts as a mediator between the two. It works as a translator and job board for the users to create better conversation, continue relationships, and start new relationships between the users.
Comigo was chosen as the company name because it uses syllables from each language. The logo was designed by combining the core values, agriculture, and the name of the company.
The two different users have similar goals, including creating an account, either finding workers or finding a job, and then continuing relationships throughout the seasons.
During the project I was able to go interview migrant workers and gather insights. Analyzing the interviews I was able to use concrete information to put into the touchpoints and app. Using different brainstorming methods, I came up with the creative brief for Comigo and touchpoints needed at each stage of the experience.
Advertisements shared at farming conventions help spread awareness of the company and are designed to attract the farmer user and prompt them to download the application onto their smartphones.
MIGRANT WORKER ADVERTISING
While visiting the migrant workers I noticed an outdoor library. I branded that as a Comigo touchpoint to promote the company to the migrant worker user.
The application side of Comigo is for smartphone users. They are able to get notifications and to check their account through their phone.
From researching I found that migrant workers do all of their shopping at Walmart. By creating advertisements at the entrance, this will inform the users that a Comigo kiosk is in the store.
The kiosk is meant for users that don't have the resources to use the smartphone application. The interface has the same functions as the smartphone.