Maria Roelofs

Nucraft Furniture



Worked with Nucraft as a freelance designer to create printed and digital materials for their 2016 NeoCon Showroom. The Creative Director, Emily Bode, and myself created 12 different postcards to match with the 12 products Nucraft presented at NeoCon.



The idea to incorporate the furniture into the design was already chosen when I joined the Nucraft team. I started out by analyzing each piece of furniture that was to be featured in their showroom. To keep the cards cohesive, I focused on a specific and unique feature of each item.

The creative director and I worked with a local printer to understand available printing processes. It was then a matter of connecting which process would best match the visual look of the furniture.