Maria Roelofs
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Nucraft Furniture

 

NUCRAFT

I worked with Nucraft as a freelance designer to create printed and digital materials for their NeoCon 2016 branding. 12 different postcard designs were created to match with the 12 products Nucraft presented at NeoCon. I worked with the Creative Director from Nucraft, Emily Bode, to brainstorm, design, and prepare the files for printing.

 
 
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DRAWING INSPIRATION

The designs of each postcard were drawn from a specific feature of each furniture piece. By narrowing down on one piece and simplifying it, we were able to create unity between all the cards even though each piece of furniture were different.

 
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SPECIALTY PRINTING

To properly mimic the textures and veneers used on the furniture, the majority of the designs were printed with metallic inks and other specialty printing techniques through Foremost Graphics Group in Grand Rapids, Michigan.